Raja Roy
Drexel University, USA
Title: Disruption in the US machine tool industry: The role of in house users and pre-disruption component experience in fi rm response
Biography
Biography: Raja Roy
Abstract
We investigated how incumbent differences affect their response to a disruptive change and found that incumbents with access to in house knowledge that helps them understand “what to develop and design” and “how to do it,” are likely to be the leaders in matching the performance features in a disruptive product. We used the advent of machine tools with disruptive Computer Numerical Control (CNC) technology as the context and concentrated on the transition period when the machine tool demand was shifting from customized machine tools with mechanical controls to standardized machine tools with CNCs. We found that incumbents with access to in house users and broad pre-disruption component experience were the leaders in matching the agility of the disruptive products. Our findings suggest that the boundary conditions for the theory of disruption are more nuanced than what the literature predicts
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